This watch eschews the conventional division of a day into 24 hours, instead it divides into units of median daily routine.

The dial shows a breakdown of what average people do on an average day, so you’re able to see what you yourself should - on average - be doing at any time.

The outer loop on the dial represents the AM and the inner loop the PM.

Click to launch an animated version of The Average day

The watch comes in a MJW presentation box with a specially commissioned artwork by artist Kate Street. Inside the box you'll find the guarantee card - every watch is guaranteed for 12 months from the date of purchase against any original manufacturing defect.

Specifications:
Case: Stainless steel
Strap: Light blue and black leather strap with contrasting stitching
Width (3 o'clock to 9 o'clock): 40mm
Height (from lug to lug): 47mm
Mechanism: Single jewel quartz mechanism
Waterproof: 5ATM
Guarantee: 12 months

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Feedback from customers who purchased The Average Day:

"Mr Jones provides a fabulous service and makes exquisite and unique watches which I highly recommend!"
Claire S Evans, United Kingdom(April 2009)

"excellent prompt delivery ."
joan wenzel messing, Florida, USA (April 2009)

"absolutely superb, no hassle just a fast efficient service. "
Mr R F McQueen, United Kingdom (December 2008)

"zeer klantvriendelijk en snelle levering (belangrijkste) Jan "
jaw verburg, Netherlands (November 2008)

"My second purchase from Mr. Jones. Always a pleasure with his quick shipping and great communication "
Nicholas Gabriel, USA (September 2008)